Marketing Manager, Japan

Marketing ·
Department Marketing
Employment Type Full time
Minimum Experience Experienced

The Role 

 

The Marketing Manager role will be part of the Global Marketing Team and will draw on content and other assets created by corporate marketing but will work closely with the channels and sales teams locally to create and implement marketing activities relevant for the region. You will report into the APAC Marketing Manager and preferably be based in in Tokyo, Japan.

 

The role will involve: 

  • Campaign implementation, utilising corporate content with the goal of increasing brand awareness in region and driving leads
  • Digital marketing and ABM campaigns, in alignment with sales and customer success objectives of the local and APAC team
  • Assisting channels partners in the implementation of joint marketing campaigns
  • Owning local marketing relationships with contacts in technology partners such as Microsoft and Google
  • Translation of corporate material to local language e.g. monthly partner newsletters, product sheets, campaign resources
  • Identifying relevant local press opportunities in close cooperation with corporate marketing
  • Creation of local case studies
  • Local trade show, webinar and event organisation, promotion and management 
  • Ownership of broader APAC projects – able to speak and write effectively in both Japanese and English languages

 

Responsibilities 

  • Development of quarterly marketing plans with key channel partners
  • Own the process of engaging with and communicating new campaigns to the partners 
  • Development and delivery of demand generation campaigns in conjunction with corporate marketing to meet lead pipeline objectives
  • Responsible for allocating and managing joint partner marketing funds in region
  • Responsibility for local events and webinars including all aspects of event execution before, during, and after events including coordinating with multiple stakeholders, managing budgets, promoting event, managing logistics, providing onsite support as needed, coordinating follow-up, and reporting on key metrics.

 

Key Skills & Experience 

  • B2B marketing experience
  • Experience in working in digital and executing awareness and demand generation programs is a plus
  • Experience working with channel marketing is a plus
  • The ability to ‘own’ and influence the situation and key meetings, being the subject matter expert, and driving the plan to completion
  • Experience with design tools such as Adobe Creative Suite is a plus
  • Positive, energetic attitude and initiative, with strong work ethic
  • Proactive self-starter, solution finder to find and take on new projects that support team and channel marketing goals 
  • Well organised with great attention to detail 
  • Effective communicator - both verbal and written - with strong interpersonal skills
  • Other Asian language skills are a plus 
  • Ability to travel 
  • Experience with a marketing automation tool such as Salesforce or Hubspot is a plus

Thank You

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  • Location
  • Department
    Marketing
  • Employment Type
    Full time
  • Minimum Experience
    Experienced