Digital Marketing Manager

Marketing · Oslo, Norway
Department Marketing
Employment Type Full time
Minimum Experience Mid-level

We are seeking a talented Digital Marketing Manager to manage and optimize our website and digital properties and will be responsible for the creation, analysis and improvement of our digital assets. The ideal candidate will contribute to and help execute Pexip’s marketing strategy in support of the company growth objectives. This person will be part of the digital marketing team and will be responsible for increasing the rate at which site traffic converts to leads and leads to customers as well as creating pages to support our product offering and regional campaigns.

 

Responsibilities:

  • Manage key web content and conversion points in the marketing funnel, including key web and landing pages, website calls-to-action (CTAs), and lead-generating forms.
  • A/B test and continually measure the performance of our website.
  • Collaborate with colleagues on content creation in order to optimize each conversion path.
  • Create attractive and high-performing web content to support strategic company direction. 
  • Update current web content based on requests from content stakeholders
  • Create web assets to support campaigns driven by our global marketing team members. 
  • Optimize the visitor-to-lead conversion rate and increase funnel marketing efficiencies.
  • Collaborate with colleagues to identify areas for growth.
  • Measure and optimize optimization projects, reporting results and proposing improved ways of operating based on the data.
  • Stay up-to-date with the latest trends and changes in UI/UX and digital marketing.
  • Optimize site content to improve SEO rankings.

Requirements:

  • BA/BS in relevant field.
  • Past experience with web analytics, A/B testing, and inbound marketing tactics.
  • Domain expertise in UI/UX best practices. You are a problem solver with everything you create to improve our site’s experience and drive action.
  • Highly analytical and able to derive meaning from data through testing and optimization.
  • Proven results from web optimization projects 
  • Excellent writer and communicator (both written and verbal).
  • Previous experience with HubSpot CMS. 
  • Proficient with modern design tools.

 

About Pexip 

Pexip provides a unique approach to video communication on any device and across traditionally incompatible technologies such as traditional video conferencing, Microsoft Skype for Business, WebRTC in-browser video, and mobile. Pexip software is used by organizations to overcome B2B video communications and collaboration challenges or to build new innovative ways of B2C video communications channels. The Pexip solution integrates natively with multiple technology platforms and is a part of an organization’s strategic IT solution. Pexip customers exist across all industries including within financial services, healthcare, government, manufacturing, legal services, education, pharmaceutical, and countless others.


The Pexip culture builds on a strong foundation of solid values. We are passionate and love what we do. We believe in the power of video communication, and together we work to enable people to communicate better and more efficiently. At Pexip, work is not a place, but a part of your life, and something you enjoy to the fullest. Every day, we are committed to making work simpler, more productive, and more efficient for all our customers. We want to make a lasting change.


Pexip has HQ in Oslo, Norway, main offices in London, UK, Stockholm, Sweden, New York and Herndon, US and Sydney, Australia, as well as sales offices across the globe.


 

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  • Location
    Oslo, Norway
  • Department
    Marketing
  • Employment Type
    Full time
  • Minimum Experience
    Mid-level